Course fees:

£195 for RSGB Academy members (plus VAT)
for non-members (plus VAT)

Course booking terms, conditions and cancellation policy (PDF download)

This course is delivered by Road Safety GB Academy with two media experts James Luckhurst (print and broadcast media) and Chris Wolstenholme (social and digital marketing). The course covers the following:

Print and broadcast media

  • How the media work – what they’re looking for and what they need
  • Media editorial styles
  • Understanding local constraints for dealing with the media (corporate communications)
  • Action planning
  • Preparation for radio/TV interviews
  • Valuable interview hints, tricks and tips to improve your delivery
  • Practical experience of conducting radio interviews for both good news and bad news stories
  • Reputational management
  • Dealing with difficult questions, maintaining control and communicating clearly
  • Understand how to brief others for interview such as elected members or senior managers

Social and digital marketing

  • Overview of social media, covering the platforms, demographics and target reach
  • Age restrictions to be aware of especially with work in school settings
  • Role of corporate communications within organisations in relation to social media
  • The practicalities of using social media, how to set it up and how to manage it
  • Technology to help run channels
  • Paid social media – best ‘bang for your buck’
  • How to grow social media channels
  • How to handle comments and especially negative or unwelcome comments
  • Examples of social media posts, hints, tricks and tips

Dates & venues

21 March 2024
Delivered via Zoom
Book this course

In addition, courses can be delivered for groups on request – contact Sally Bartrum by email or on 01379 650112.

Invoicing, payment & cancellation

  • Delegate fees are due payable upon booking unless a valid Purchase Order is provided and accepted.
  • For online bookings paid at the time of booking, invoices/receipts will be issued electronically on completion of the booking.
  • Please issue Purchase Orders to ‘Road Safety GB International’ and forward via email to:
  • Invoices will be issued and sent via email and must be paid within 30 days of the invoice date or no later than one working day prior to the start of the course, whichever date occurs soonest (the“due date”).
  • Payment must be made in pounds Sterling by cheque, credit/debit card or BACS, using the details on the invoice.
  • For more information please contact Sally Bartrum by email or on 01379 650112.