Course fees:

£195 for RSGB Academy members  (plus VAT)
£350
for non-members (plus VAT)


Course booking terms, conditions and cancellation policy (PDF download)


Course overview

This two-day course covers:

  • Introduction and history of social media
  • Amazing examples, total #FAILS
  • Social media grandees – Facebook, Twitter, YouTube, Google+
  • Growing and niche networks – Instagram, Pinterest, LinkedIn, Tumblr, Flickr, Vine, Snapchat
  • Changes in monetised environment
  • Building fan base
  • Engagement is king
  • Social media is not 9-5
  • Understanding sentiment; dealing with negativity
  • Measuring and evaluating impact
  • Next steps: designing your social media strategy

Learning will be assessed by completion of an assessment task, to be returned within 4-weeks of course completion.  


Course dates and venues

There are no current dates/venues for this course.