Course fees:
£195 for RSGB Academy members (plus VAT)
£350 for non-members (plus VAT)
Course booking terms, conditions and cancellation policy (PDF download)
Course overview
This two-day course covers:
- Introduction and history of social media
- Amazing examples, total #FAILS
- Social media grandees – Facebook, Twitter, YouTube, Google+
- Growing and niche networks – Instagram, Pinterest, LinkedIn, Tumblr, Flickr, Vine, Snapchat
- Changes in monetised environment
- Building fan base
- Engagement is king
- Social media is not 9-5
- Understanding sentiment; dealing with negativity
- Measuring and evaluating impact
- Next steps: designing your social media strategy
Learning will be assessed by completion of an assessment task, to be returned within 4-weeks of course completion.
Course dates and venues
There are no current dates/venues for this course.