Course fees:

£195 for RSGB Academy members  (plus VAT)
£350
for non-members (plus VAT)


Course booking terms, conditions and cancellation policy (PDF download)


Course overview

This two-day course covers:

  • Introduction and history of social media
  • Amazing examples, total #FAILS
  • Social media grandees – Facebook, Twitter, YouTube, Google+
  • Growing and niche networks – Instagram, Pinterest, LinkedIn, Tumblr, Flickr, Vine, Snapchat
  • Changes in monetised environment
  • Building fan base
  • Engagement is king
  • Social media is not 9-5
  • Understanding sentiment; dealing with negativity
  • Measuring and evaluating impact
  • Next steps: designing your social media strategy

Course dates and venues

2-3 October 2017
Organised by Road Safety GB Academy in partnership with Lincolnshire Road Safety Partnership • Lincoln
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