Designing Effective Messaging (one day)

Course fees

£127 for Road Safety GB Academy members (plus VAT)
for non-members (plus VAT)


This one-day course aims to help develop a road safety practitioner’s ability to design an effective road safety message.   The course covers a wide spectrum of topics around effective messaging and will enhance skills and confidence in design and delivery.

Who should attend?

This course is suitable for anyone who wishes to gain knowledge and understanding of the principles of effective messaging and to develop their skills further, so they are able to confidently produce an effective road safety message.  The course is aimed primarily at practitioners who use messaging in all forms of media as part of their work activities.

Course aims and objectives

To develop the participant's ability to design an effective road safety message.

By the end of the course the participant will be able to identify the key elements of messaging design in relation to message:

• Targeting
• Framing
• Structure
• Appeal

And apply the EAST principles to the development of a messaging campaign.


Learning will be assessed by completion of an assessment task, to be returned within four weeks of course completion.